Today, Royal (now TTI Floor Care North America) enjoys 98 percent brand name awareness in the Dirt Devil name and manufactures uprights, hand vacs, stick vacuums, canister vacs, and carpet shampooers. These products are now sold through major retailers nationwide.
TTI Floor Care North America´s mission is to be a premier consumer products company. They strive to recognize the needs of their customers and supply them with quality products that solve their cleaning problems. These philosophies have enabled Dirt Devil to build brand loyalty derived from strong consumer satisfaction.